# 4 REASON NOT TO BE LISTED IN
Search engines see words that show in the page headline
Tags H1, H2, H3 to be important during the indexing process. It's
beneficial to include your keywords and phrases in your websites
Use keywords tags H1, H2, and H3 to help search engines
optimally rank your web pages. H-tags are given greater weight than
regular page content. The higher the H-tag(x) the more weight it
H1 tags have more authority than an H2 tag and so on. Emphasize
the use of the H-tags to highlight the relevant keywords in the headings
of your web pages.
Because search engines use H tags to help index
keywords for proper rankings. Google's algorithm suggests that if you're
using an H1 & H2 tags that they are more important than the content on
the rest of your page.
Write unique keywords within the H1 tag with a short
sentence or a tag line including your relevant keyword. The Use of H
tags is a great way to emphasis your website's keywords.