Keywords to Avoid

STOP Keywords

Google

Do not use common words or "stop words" . Particles like "and" and "the"  are filtered out by the search engines and common words like "industry"  or "professional".

The more specific your keywords are the better the chance will be that people will find your site via the search engines. will actually benefit from its content.

5 Consideration when choosing keywords

1. Who needs your products or service
2. Look at your top 5 competitors
3. Create variations on your keywords
4. Avoid STOP keywords
5. Keyword suggestion tools